Ski Banff Lake Louise Sunshine

CREATIVE DESIGN / STRATEGIC MEDIA

Ski Big 3 represents three of the top ski resorts in Canada, Lake Louise Ski Resort, Sunshine Village and Mt. Norquay, but the US market was not as familiar with these world-class resorts as competing Canadian destinations. Ski Big 3 was eager to tap into this US market and increase their email database during the 2014-2015 season. Signature Advertising was tasked with creative production, international media strategy and placement, and detailed reporting during the 2014-2015 season. We are proud of our immediate response to their requests, as Signature had to complete the media strategy, placements and design work within a one-month time period.

How we rocked it

  • Website visits increased year-over-year by 61% (2014-2015 vs. 2013-2014 season)
  • Online banner ads averaged more than an 1.15% click-through rate (well above industry standards of .05%).
  • U.S. Sales up 56% in comparison to 2013-2014 season.
  • Email Database has increased by 12,000 leads in only 5 months.