COPPER MOUNTAIN

STRATEGIC MEDIA / GRAPHIC / CREATIVE

Copper Mountain is adored by skiers and riders of all stripes, and for good reason. But even with its stellar reputation, the all-season mountain resort needed to spread the word with strategically placed media. In stepped Signature Advertising, and results soon followed.

What we did:

  • Strategic media planning for cross-platform advertising — print, digital, email, pre-roll video, mobile, tablet, apps, SEM, social, TV, radio and outdoor.
  • Not only bought media placement but also oversaw artwork coordination to ensure a seamless process.
  • Tracked each media buy for effectiveness and optimized campaigns on an on-going basis.

How we rocked it:

  • Website visits increased year-over-year by 10% (2013-14 vs 2012-13 seson), 18% (2012-13 vs. 2011-12 season) and by 17% (2012-13 vs. 2011-12 season)
  • Online banner ads averaged more than a 1% click-through rate (well above industry standards of .05%).
  • The 2014-15 budget was lower than the prior year, but web sessions stayed the same and sales increased.

Testimonial:

“Signature Advertising takes a thoughtful approach in everything they do, from learning about our customers and placing, adjusting the media buy to analyzing the results. This approach has shown great dividends for Copper Mountain over the past two years. “

– Dwight Eppinger, Director of Marketing at Copper Mountain Resort