Golden Isles CVB

Cooperative Marketing Strategy

What we did:

  • Created cooperative marketing opportunities for Golden Isles CVB partners including print, online, email and out of home placements.
  • Subsidized national and regional ad placements for CVB partners including lodgers, retailers, restaurants, attractions and realtors.
  • Created formatted ads to seamlessly integrate partners into CVB ads.

How we rocked it:

  • Offered 56 different email co-op opportunities
  • Offered unique options for online banner placements and lead generation to all co-op partners
  • Offered more than 110 co-op opportunities in well-known print publications
  • Offered co-op opportunities in unique markets such as Weddings and Golf publications
  • Received the 2015 Bill Hardman Sr. Tourism Partnership Champion Award, a prestigious award that recognizes the Golden Isles CVB’s leadership and collaboration with partners to increase visitation and tourism expenditures in the area


“I have relied on Signature Advertising to deliver high-quality marketing solutions for many years and continue to be delighted with the level of performance and professionalism that I receive as a client. All the staff at Signature Advertising are extremely attentive and proactive, making my day-to-day marketing tasks seem simple … Signature has assisted in rolling out award-winning strategic brand campaigns aimed at building business. I have had the fortunate experience to have a winning track record and owe a great debt of gratitude to Signature Advertising for being a focal part of our winning team.”

–Scott McQuade, President and CEO – Golden Isles CVB