Golden Isles CVB

Cooperative Marketing Strategy

What we did:

  • Created cooperative marketing opportunities for Golden Isles CVB partners including print, online, email and out of home placements.
  • Subsidized national and regional ad placements for CVB partners including lodgers, retailers, restaurants, attractions and realtors.
  • Created formatted ads to seamlessly integrate partners into CVB ads.

How we rocked it:

  • Offered 56 different email co-op opportunities
  • Offered unique options for online banner placements and lead generation to all co-op partners
  • Offered more than 110 co-op opportunities in well-known print publications
  • Offered co-op opportunities in unique markets such as Weddings and Golf publications
  • Received the 2015 Bill Hardman Sr. Tourism Partnership Champion Award, a prestigious award that recognizes the Golden Isles CVB’s leadership and collaboration with partners to increase visitation and tourism expenditures in the area

Testimonial:

“I have relied on Signature Advertising to deliver high-quality marketing solutions for many years and continue to be delighted with the level of performance and professionalism that I receive as a client. All the staff at Signature Advertising are extremely attentive and proactive, making my day-to-day marketing tasks seem simple … Signature has assisted in rolling out award-winning strategic brand campaigns aimed at building business. I have had the fortunate experience to have a winning track record and owe a great debt of gratitude to Signature Advertising for being a focal part of our winning team.”

–Scott McQuade, President and CEO – Golden Isles CVB

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