GOLDEN ISLES CVB

BRANDING / INTEGRATED ADVERTISING / STRATEGIC MEDIA

Travelers love nothing more than discovering the next great destination. Off the coast of Georgia, such a wave of discovery is taking place as families, golfers, nature lovers and — yes — even Ron Burgundy*, are flocking to the Golden Isles, thanks in part to an award-winning integrated campaign we created for their convention and visitors bureau.

What we did:

  • Collaborated with the client to launch the Golden Isles new brand
  • Designed new logo and branding guidelines
  • Created a new integrated campaign to feature this new brand with:
    • Compelling print, online, and mobile advertising
    • Outdoor and tradeshow materials
    • Broadcast and Video
    • Visitor Center Marketing
  • Strategic media planning
  • Oversaw lead-generation program
  • Content development and management
  • Statistical analysis
  • Created cooperate marketing opportunities for Golden Isles CVB partners including print, online, email, and out of home placements.

How we rocked it:

  • Website traffic up 72% (2014 vs 2013)
  • Active email database subscribers increased by 104% (2014 vs 2013)
  • Visitor guide fulfillment increased by 600% (2014 vs 2013)
  • Received the 2015 Bill Hardman Sr. Tourism Partnership Champion Award, a prestigious award that recognizes the Golden Isles CVB’s leadership and collaboration with partners to increase visitation and tourism expenditures in the area.
  • Since Signature started working with the Golden Isles in 2010, their lodging tax revenue has broken records, each year, with double digit increases.

Testimonial:

“I have relied on Signature Advertising to deliver high-quality marketing solutions for many years and continue to be delighted with the level of performance and professionalism that I receive as a client. All the staff at Signature Advertising are extremely attentive and proactive, making my day-to-day marketing tasks seem simple … Signature has assisted in rolling out award-winning strategic brand campaigns aimed at building business. I have had the fortunate experience to have a winning track record and owe a great debt of gratitude to Signature Advertising for being a focal part of our winning team.”

–Scott McQuade, President and CEO – Golden Isles CVB

*Ron Burgundy recently spent some time in Golden Isles for the filming of Anchorman 2. He could not be reached for comment, but we assume he said “great Odin’s Raven!” when he saw the beach.

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