Parkview Medical Center

BRANDING / CREATIVE DESIGN / STRATEGIC MEDIA / INTEGRATED ADVERTISING

Since 1923, Parkview Medical Center has not only been Pueblo’s top hospital, it has been a central part of the community. As the city’s No. 1 employer, the facility continues to follow a community-first mission. In 2011, Parkview tasked Signature Advertising with not only a brand overhaul, but the management of their campaign.

What we did:

  • Collaborated with Parkview to create a new brand that was modern and in-line with their community-focused mission
  • Created an identity package to support their new brand
  • Provided creative direction for website design
  • Oversaw all elements of strategic media planning
  • Created a new integrated campaign to feature the new brand with print, digital, television, radio, outdoor and environmental executions
  • Analyzed media and optimized campaigns on an on-going basis

How we rocked it:

  • Award-winning campaign for Faces (received Silver International Davey Awards 2013)
  • New brand elevated Parkview Medical Center to defining itself as a leader in the medical industry within their major markets of Pueblo, Canon City, and southwest Colorado region.

Testimonial:

In the short time I have worked with Signature Advertising, I have been simply amazed at their commitment, passion and thoroughness on every project put before them. They include me on every decision and make me feel like I am a part of their team. Most importantly, I trust they will provide me with the best product for my marketing strategies.
–Lisa Siegel, Director of Marketing & Foundation – Parkview Medical Center