Sometimes in tourism marketing, the key to forging an indelible brand lies in acknowledging an opportunity that is at your fingertips. For Sweetwater County, Wyoming, that opportunity lies in the form of pairing the region’s incredible outdoor recreation with the national treasures of Yellowstone and Grand Teton National Parks. Even though these two celebrated icons are in Northwest Wyoming, many travelers visiting there pass through Rock Springs, Green River and other Sweetwater County communities. Take encourage an overnight stay — or multiple-night extension — we created a campaign focused on “filling up” on Sweetwater County’s extraordinary activities.
“Signature Advertising has done an amazing job of expanding our media reach over the past few years. Even with our limited budget, they work diligently to implement and monitor a marketing plan that is still measurable, while reaching the largest targeted audience. The creative development of our web site and print materials have delivered our marketing message effectively as well, with significant success in generating leads and capitalizing on web traffic.“
– Jenissa Bartlett, Executive Director of the Sweetwater County Joint Travel & Tourism Board
*Source: Independent study by Strategic Marketing & Research, Inc.