Winter Park-Fraser Chamber


It’s been said that Colorado bankrupts the English language with its scenic beauty (well said, Teddy Roosevelt). But when it comes to marketing any of the mountain resort towns in our home state, the question becomes “what else do you have?” In the case of our client — the Winter Park-Fraser Valley Chamber of Commerce — they needed a new brand to unify the area and draw visitors to their unique slice of Colorado.

What we did:

  • Created a whole new brand identity for the area
  • Designed logo and identity package
  • Integrated new brand design into website and email marketing campaigns
  • Strategic media planning, buying and coordination
  • Media analysis and optimization
  • Created integrated campaign to feature the new brand with:
    • Print
    • Collateral
    • Mobile/Tablet
    • Apps
    • Email
    • Search Engine Marketing (SEM)
    • Online
    • Social
    • Television
    • Radio
    • Outdoor and Tradeshow Material
    • Preroll Video

How we rocked it:

  • Increased year-over-year website unique visits by 144% (2013 vs. 2012)
  • Increased email engagements by 28% (open rate) and 8.8% (click-through rate)


Signature Advertising did a fantastic job for our community to research, develop and launch a new brand for Winter Park, complete with a media campaign. Their strategic oversight, attention to detail and professionalism were to be commended. We knew they nailed it … when they first presented to our branding committee and we heard the comment, ‘that’s exactly who we are!’
–Diane Ehlert, Marketing & Sales Director – Winter Park-Fraser Valley Chamber of Commerce