It’s been said that Colorado bankrupts the English language with its scenic beauty (well said, Teddy Roosevelt). But when it comes to marketing any of the mountain resort towns in our home state, the question becomes “what else do you have?” In the case of our client — the Winter Park-Fraser Valley Chamber of Commerce — they needed a new brand to unify the area and draw visitors to their unique slice of Colorado.
“Signature Advertising did a fantastic job for our community to research, develop and launch a new brand for Winter Park, complete with a media campaign. Their strategic oversight, attention to detail and professionalism were to be commended. We knew they nailed it … when they first presented to our branding committee and we heard the comment, ‘that’s exactly who we are!’”
–Diane Ehlert, Marketing & Sales Director – Winter Park-Fraser Valley Chamber of Commerce